In the past, LA Gay Pride has attracted top-name billings from the world of pop, such as Joss Stone and Olivia Newton-John, for the after-parade party. While LA Pride today offers a great party and celebration, it remains true to its political and social foundations and still to this day promotes the values: Be Aware, Be Inspired, Be United, Be Mindful, and Be True, each year throughout its promotion and execution. Santa Monica Boulevard during the West Hollywood Gay Pride Parade, 1984. Today the LA Pride Festival attracts over 50,000 attendees each year with three stages, activations, and non-profit booths. The LA Pride Festival started in 1974 as a street fair on Sunset Blvd and Cherokee Ave and moved to West Hollywood in 1979. Actually, Los Angeles hosted the world's first permitted parade advocating for gay rights on June 28, 1970, as a response to and in commemoration of the Stonewall Rebellion on Christopher Street in New York City the year prior. On April 1, 1971, the Bay Area Reporter, a free weekly newspaper serving the gay, lesbian, bisexual, and transgender communities in the San Francisco Bay Area, was co-founded by Bob Ross and Paul Bentley. Los Angeles Pride, known as the LA Pride Parade and Festival, is over 40 years old and packs in thousands from the local and broader LGBTQ community every June in the city's gayborhood, West Hollywood. Gay Pride marches also took place in Los Angeles and Chicago, and the first 'Gay-in' held in San Francisco.
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